Always FreshPure® Waters

Water is the universal solvent, even a diamond will dissolve in water over time. Traces of every product that has ever been produced ends up in our water supply, resulting in hundreds of thousands of potential contaminants in our water. The Safe Water Drinking Act sets safety standards for only 126 contaminants. Our natural FreshPure® Waters filtration systems have the ability to remove hundreds of potential contaminants such as chlorine, chloramines, trihalomethanes and fluoride; volatiles such as benzene, toluene, MTBE and gasoline; heavy metals such as lead, iron, aluminium, and arsenic, pharmaceuticals, and microplastics. We strive to provide you with the highest quality drinking water.

Your Choices of FreshPure® Waters

Reverse Osmosis Water

As with the natural foods you select, you deserve fresh, safe, great tasting drinking water. The quality of our FreshPure® RO and DI waters typically exceeds that of off-the-shelf bottled water, as well as EPA drinking water standards.

Our FreshPure® Waters system pre-filters city water, then forces this filtered water, under very high pressure, through a semi-permeable reverse osmosis (RO) membrane. RO membranes imitate the ability of human cells to filter out impurities. They work on a molecular level to remove up to 99% of any contaminants and minerals in the water remaining after pre-filtration. The purified FreshPure® Waters RO water then passes through carbon post-filtration in order to enhance its taste.

Deionized Water

Choose FreshPure® Waters Deionized water whenever ultra-pure water is desired. Comparable in purity to distilled water, FreshPure® Waters DI water is ideal for cleansing fasts and special diets. FreshPure® Waters DI water is truly water and nothing but water!

Comparable in purity to distilled water, FreshPure® Waters DI water is ideal for cleansing fasts and special diets. FreshPure® Waters DI water is truly water and nothing but water. In the deionization process, water first passes through the pre-filtration and reverse osmosis systems (above). It is then filtered through a special deionization medium, which further “polishes” the FreshPure® Waters RO water by removing the 1-2% of trace minerals that may remain.

High pH Water

High pH Alkaline Water is great tasting with many benefits, including permanent alkalization, consistent quality and all of the advantages of reverse osmosis water.

Our High pH water undergoes six stages of treatment before being dispensed. Our High pH water starts as our Premium Reverse Osmosis water followed by multiple stages of enhancement which produces great tasting High pH water.

Where Does Fresh Pure Come From?

FreshPure® Waters are purified on-site at your local natural food store. We begin with your EPA-approved municipal water. The water flows through our multiple filters like water percolating through the sedimentary layers of the earth. Our reverse osmosis membrane imitates the ability of human cells to filter out contaminants. We use ultraviolet light which incorporates the same purifying spectrum as the sun, to ensure maximum water safety and quality. Our comprehensive filtration process, backed by constant monitoring, ensures that FreshPure® Waters are always healthy and delicious. Taste the difference!

Are Fresh Pure Waters Tested?

Absolutely! Our FreshPure® Waters systems are engineered from the finest components available, and meet or exceed all city, state and federal testing requirements. You’ll find the FreshPure® Waters system within your local natural food store, never outside where it could be exposed to damaging element or vandalism. A service technician regularly visits each store. The technician cleans, checks and sanitized the equipment, then tests and tastes the FreshPure® Waters to ensure that our high quality standards are upheld. A record of cleaning and maintenance is kept at each machine, and is always available for your inspection.

What About Minerals in Drinking Water?

There is much controversy about minerals in our drinking water. As a species, humans evolved consuming surface water found in streams, rivers and lakes. Surface water is naturally low in minerals. When humans began to dig deep wells, they tapped into groundwater with a much higher mineral content. These minerals exist in a form and quantity that the body cannot easily absorb. Consequently, they tend to build up in the organs and tissues, instead of being utilized by the body. FreshPure® Waters RO water contains only trace levels of minerals (typically 5-20ppm), similar to the low levels found in fresh surface water.