Author: Heather Vaughan

Only the Best for Your Pets

Inspired by a long-time customer who called asking, “Which water is best for my dogs?”

Beth and her nine dogs live in Durham, North Carolina. Two of her dogs (whom she refers to as her “babies”) suffered through recent battles with cancer. Beth teared up while sharing about her difficult experience. “I have enjoyed your water for two years. So, thank you,” she said. “I love my dogs and I want the best for them. I thought, oh man! I’ve always gotten good water for me. What about my dogs?”

Water is fundamental for all living creatures. Lynne Whitbeck, Horse Trainer and Holistic Animal Care Consultant states, “Good water is important for everyone. We’re all mammals that have similar functioning needs. And with an environment that already has so many stressors, having good water helps animals’ bodies to process those stressors that much better.”

Why do Dogs need Purified Water?

Dogs drink a LOT of water. Water is essential for healthy digestion, cushions their joints their joints for easy movement, gives that healthy sheen to their coats, and countless other functions. Similar to humans, 70-80% of their lean muscle mass is water. Dogs need to drink at least one ounce of water for every pound of body weight, and even more in hot weather.

In most places, tap water contains a combination of chlorine, fluoride, dissolved pharmaceuticals, heavy metals, radiologicals, microplastics, and many unregulated potential contaminants. Dr. Ann Hohenhaus, veteranarian at the Animal Medical Center in New York City states for PetMD, “If you wouldn’t drink (tap) water, you shouldn’t give this to your dogs.”

This sentiment is echoed here in our animal-loving Santa Fe community. Laura Moore, who owns local favorite pet shop, Critters & Me, was happy to share her opinion on water and animals.

“We do not want our critters or ourselves to have the City water containing chlorine and any other additives they may be putting in it. Also, it is important that they get the trace minerals. Chlorinated water decreases the absorption of calcium and phosphorus needed for healthy bones in our critters. We encourage all of our customers to use purified water. Most use Reverse Osmosis, for themselves and their critters.”

Reverse Osmosis: The Best for Pets!

Dr. Gerald Wessner of the Holistic Veterinary Clinic, Summerfield, Florida, prefers “pets to be watered with a filtered product such as reverse osmosis.”

Reverse Osmosis is perfect for your pets. It contains trace minerals just like water in nature, without potentially harmful contaminants that can make their way into your ground water. Outdoor pets who live near industrial manufacturing plants, agriculture, or in urban environments could be drinking contaminated water. Keep a big bowl of RO available outside for your animals who spend time outdoors. Tap water, while treated, can be highly chlorinated, contain fluoride, or have absorbed materials from local plumbing systems. This is another great reason to give your pets RO.


RO membranes remove fluoride, disinfectants, excess minerals, heavy metals, dissolved pharmaceuticals, radiologicals, micro-plastics, unregulated contaminants, and hundreds of thousands of potential contaminants, while our specialized carbon filter removes chlorine.

Reverse Osmosis is the best for most pets! Please remember, however, if you have questions or are concerned about a specific health issue and your pet, ask your vet or trusted pet-care professional.

FreshPure® is GenX Free

The results are in. FreshPure® Waters is, and has always been, GenX Free. 

Concerned customers in Wilmington, North Carolina have been calling us, requesting third-party lab tests to ensure that FreshPure® Waters is GenX free. We take this level of concern very seriously. We performed tests at our locations in both Wilmington Whole Foods and the Tidal Creek Co-op in February to find out for sure. The lab reported GenX “Not Detected.”  

What’s Going on in Wilmington, North Carolina? 

A chemical called GenX has been found in the Cape Fear River. Nearly half a million Wilmington area residents have come to realize their water is contaminated and has been for a very long time. The situation has been consistently making national news since the summer of 2017. 

As the legal battle unfolds, advocates, scientists, and politicians rally to create awareness and change. In the meantime, Wilmington residents are seeking a safe source for water.  

What is GenX & Why are People Concerned? 

According to the EPA, GenX is an unregulated chemical. It was created to replace PFOA, a chemical used commonly in nonstick cookware, food packaging, electronics, and carpets. It was phased out in 2003 due to negative potential health effects. Research shows a probable link between PFOA and several illnesses including: 

  • ulcerative colitis, pregnancy-induced hypertension, high cholesterol, thyroid disease, low birth weights in babies, and kidney and testicular cancer.  

PFOA and GenX are extremely similar in chemical structure. Experts and residents alike are concerned that GenX may cause similar health issues. 

How Does GenX Affect Me?  

One might suspect that unregulated chemicals pose a potential threat. While the EPA’s Safe Drinking Water Act requires testing of roughly 200 contaminants. There are 85,000 registered chemicals, like GenX, that are not required to be tested under the Safe Water Drinking Act. On top of that, there are literally hundreds of thousands of chemicals yet to be registered. 

“With the development of more and more new chemicals, it’s really difficult for the public to just rely on the regulators to assure that the drinking water stays safe… (GenX is) one of about 85,000 such chemicals registered in the United States that are not tested for in drinking water.” 

-PBS News Hour, Hari Sreenivisan 

It can easily take years to discover contaminants, test them, and ultimately create protective legislation. In Wilmington, scientists affiliated with the EPA’s National Exposure Research Laboratory dedicated three years of study to the Cape Fear River before identifying GenX in the water. The same group currently awaits approval to study its health effects. All the while, very little can be done.  

FreshPure® Waters: Protecting you from Unregulated Contaminants  

The good news is, our equipment is designed to remove chemicals such as GenX as well as hundreds of thousands of unregulated contaminants. We began offering water at Whole Foods Wilmington in 2012, and Tidal Creek Coop in 2013. Our Wilmington customers who happen to have been drinking FreshPure® Waters for its fresh, clean taste have been protected from GenX this entire time. 

It makes us feel really good that we are able to share this information with you. And, that there is a place for Wilmington residents to find safe water. 

Read more about Wilmington, and GenX. 


Local Resources: 

Should I Drink High pH Alkaline, Reverse Osmosis, or Deionized Water?

So. You know you need filtered water for so many different reasons. You’ve done your research, read the studies, assessed your budget. You’ve even decided buying water in bulk is the best way for you and purchased a crock and a couple of 5 gallon, BPA free bottles.

Ready to just fill up and get going, right?

Then, you learn there are even more options: Reverse Osmosis, Deionized, and High pH Water. What kind of filtered water is best for me, for my family?

It’s totally overwhelming! So, we wrote a little crash course. 

Here’s a quick breakdown of the three types of water offered by FreshPure® Waters:

High pH Alkaline Water

FreshPure® High pH Alkaline Water has a pH of 9.5 or above. The school of thought behind drinking High pH Alkaline water is simple: Pollution of our planet, a less than perfect diet, and a stressful lifestyle can easily cause acidity in the body. So, incorporating alkaline water may help to offset the impact of daily life.

It goes through the entire Reverse Osmosis purification process, so you may drink it for reasons listed below and additional health benefits.

Great Reasons to Choose High pH Alkaline:

  1. You’re a coffee drinker. Coffee has a pH of 4.3-4.7, and is a strong diuretic (it makes you pee). Drinking High pH Alkaline water helps to balance both the acid and dehydration.
  2. You’ve been eating a particularly acidic diet that includes more sweets, meats, or alcohol than usual. Festive holiday fare is a great example!
  3. You feel a cold or flu coming on. Disease thrives in an acidic environment, so alkalinity may help you stay healthy!
  4. Trace minerals Calcium, Magnesium, Potassium, and Sodium help balance electrolytes and support your health.
  5. It has a strongly negative Oxidation Reduction Potential (ORP) (between -200 and -250 depending on the source) which is similar in health effects to antioxidants. Green tea and carrot juice (known for their high levels of antioxidants) both have an ORP of -50, while adding chlorine to water creates a disinfectant effect and high ORP. More on ORP coming soon!

RO: Reverse Osmosis

Reverse Osmosis is super-clean drinking water, perfect for daily use. The highly technical RO process removes contaminants down to 1000th of a micron from water. For a little reference, a human hair is 3-5 microns in diameter.

Literally hundreds of thousands of contaminants including chlorine, fluoride, pharmaceutical drugs, excess minerals, heavy metals, microplastics, and unregulated or emerging contaminants (chemicals and compounds not yet regulated by the EPA) are removed by Reverse Osmosis Technology.

It’s safe, delicious, and very affordable. Reverse Osmosis is a great option for anyone who no longer wants to drink their well water, city water, or bottled water

Great Reasons to Choose RO:

  1. It tastes delicious!
  2. Your municipal water supply has that “swimming pool” taste from chlorine.
  3. You live near an agricultural farm that may use pesticides which easily seep into groundwater.
  4. You want to avoid pharmaceutical drugs that may have dissolved into water.
  5. City plumbing and infrastructure can cause dangerous levels of contaminants to enter water supply, like the lead crisis in Flint, Michigan. A similar situation is coming to light in Plainfield Charter Township, Michigan.
  6. You live near an industrial plant of any kind that may dispose of chemical waste improperly. The current water crisis in Wilmington, North Carolina is one such example.
  7. You live downstream of a mine that may cause high levels of minerals to enter water. Here’s an example from Denver, Colorado.

DI: Deionized Water

Deionized Water is H20 purification on a molecular level. DI technology removes electrically charged molecules from water as well as any trace minerals left over after passing through the Reverse Osmosis membrane.

Great Reasons to Choose DI:

  1. Your humidifier, coffee machine, essential oil diffuser, or iron is getting clogged by excess minerals (hard water).
  2. Supporting your body through a special diet or cleanse.
  3. Some doctors recommend DI for folks with heavy metal toxicity.
  4. Your well water is too mineral rich (hard water).

We hope this helps you choose the best water for you!

Just Say No to Single-Use Plastic: 6 Simple Lifestyle Tips

Did you know that microplastics have been found in 80% of cities’ water supply, world wide? As a small, green company, fighting an uphill battle, we ask for your help in keeping as much plastic as we can out of our landfills, oceans, and drinking water.


One of the very best ways to help is to say no to Single-Use Plastic. It’s a small lifestyle change that packs a big punch. Each of us has the opportunity to positively impact the plastic crisis by eliminating Single-Use Plastic items like straws, disposable silverware, and (you guessed it!), water bottles.

Here are a few simple tricks to start reducing Single-Use Plastic waste:

You’ll notice that every single option not only avoids plastic, but saves you money in the long run!

  1. Buy Bulk! A GREAT way to save money and reduce plastic use is go buy your grains, nuts, seeds, different kinds of flour, trail mix, dried fruit, chocolate, (Should I go on? Why not.) sugar, dates, hominy, spices, beans, coffee, tea, culinary herbs, and so many more in bulk. The bulk section often offers organic items at a lower cost than packaged items. They save a ton of money on packaging and are able to share the lower price with you. Such a win-win!
  2. FreshPure® Waters. Incorporating FreshPure® Waters bulk water into your routine is a great way to avoid single use plastic. All you need is a couple of reusable bottles and a dispensing crock to complete your green set-up. Now you’re ready! Then, fill up a stainless steel or glass personal water bottle with FreshPure® Waters at home.
  3. #BringYourOwn. Disposable plastic water bottles are on the top of our list to go, and not just because we’re a bulk water company. Alternatives are so fun! There are so many companies making amazing, trendy, fun, useful water bottles. We LOVE Klean Kanteen’s campaign, #BringYourOwn.Choose your favorite color or pattern, they can keep your water cold or tea hot, so convenient! Economically, they’re the way to go, too. It’s pretty expensive to keep buying plastic water bottles.
  4. No Straw, Please! Who needs a straw anyway? Kindly let your server know to leave out the straw when they grab your drink.
  5. Disposable Silverware. Next time you order take-out, just say no to disposable silverware. Use your own at home, or keep a handy set in the car for on-the-go moments. I keep a wooden camping set in my glove-box for such occasions!
  6. Coffee Cups & Plastic Lids: Bring an insulated coffee cup to your local coffee shop and give up the paper cup with the plastic top! Many coffee shops even give customers a discount for bringing their own.
  7. Packaged fruit or vegetables: Bring your own bags to the grocery store. Don’t stop at shopping bags- bring your own produce bags too.

We hope this helps! Below, you’ll find a few companies who also put their effort and energy behind breaking the plastic cycle. Check them out!

Amazing Companies who make it easy for us to adopt #NoSingleUsePlastic:

Thanks for getting on the #NoSingleUsePlastic train with us!

Why Don’t pH Strips Work in Purified Water?


It’s a familiar story here at FreshPure® Waters. A customer happily fills their bottle with FreshPure® High pH Alkaline water, and checks the display to find out its real-time pH. Finding it 9.5 or above, they happily purchase water and bring it home. Just to be sure, they test with a pH strip to confirm the reading. And, find it doesn’t match.

In order to understand why, here’s a little rundown about the pH scale.

Wait, what IS pH?

Ready for a little high school chemistry rehash? Here we go.

What we commonly refer to as pH refers to “potential for hydrogen.” This determines acidity or alkalinity of a substance. A high concentration of hydrogen ions keeps oxygen from reaching your cells. This creates acidity. A low concentration of hydrogen ions means that more oxygen is free to the cell. This is alkalinity. Our cells use oxygen for cellular respiration, which is completely essential for life. Our world is filled with highly acidic substances and influences from red meat, to pollution.

Alkalizing foods and beverages are great ways to help off-set these influences and promote your health.

OK, so why did the Litmus paper give a different reading?

Litmus paper and pH test strips are designed to determine the pH of liquids such as chlorinated pools, saliva, and urine. These liquids all have minerals, salts, electrolytes, and many other substances dissolved into them. These factors affect not only pH but another important level: Total Dissolved Solids (TDS).

Litmus paper and pH strips only report accurately for substances with more than 150 ppm TDS. FreshPure® Waters TDS levels are typically less than 30ppm, keeping it well below the ability of a pH strip to provide an accurate reading.

Essentially, what this means is that FreshPure® Water Reverse Osmosis technology makes it too pure to report accurate testing with pH strips.

So, how do we know the pH is accurate?

What works:

  • Wide Range pH Test Kit using Liquid Reagent

According to chemists at the Water Quality Association (an industry association which represents all reputable water treatment companies) the most accurate method of measuring pH in water is the Digital pH Meter, which is what we use on our equipment. These meters must be calibrated periodically to ensure accuracy. Our technicians use a Wide Range pH Test Kit to confirm this calibration. A Wide Range pH Test Kit utilizes reagent drops to measure pH levels of low TDS, highly purified water. They are much more reliable and accurate than pH strips, and they are able to measure higher pH levels.


We hope this helps! And, we truly love hearing from our customers. Please feel free to call and ask us any questions that arise about the science behind this testing process at: 1 (800) 471-5200

*ppm refers to parts per million


California Schools: Lead found in Water  


As a safety-conscious company, FreshPure® Waters makes a point to keep you up to date on water news so you can protect your children from harmful contaminants. The water crisis in Flint, Michigan is not an isolated incident. On Monday, August 20, The Los Angeles Daily News reported findings of harmful levels of lead in school water fountains all over California. 

“In the wake of the much-publicized toxic lead contamination of water in Flint, Michigan, a Reuters report revealed dozens of California neighborhoods in which tested children showed elevated levels of lead.

How widespread is the problem? The national Centers for Disease Control found that 5 percent of tested children in Flint had elevated lead levels. In California, the state Department of Public Health has found that 2 percent of tested children have elevated levels.

But there are hot spots of trouble. In Alameda County, eight zip codes showed rates higher than or equal to Flint. Zip codes within Los Angeles, Monterrey and Humboldt counties also showed higher rates of childhood lead exposure. In one Fresno zip code, nearly 14 percent of the children tested had elevated levels of lead.

The district is working to fix or close fountains found with elevated levels, Sharp said, and intends to sample every drinking water source at its schools in the next three to five years. In the meantime, it’s begun a one-minute daily flushing at all of its schools—with staff running water through the pipes to reduce lead levels.” 

Decontaminating water supply is a lengthy process, and drinking bottled water is expensive in large quantities. FreshPure® Waters offers an affordable solution: for $0.49 per gallon. Extensive filtration and UV decontamination removes hundreds of thousands of contaminants (including lead) from city water to ensure you and your family are drinking safe, clean water. 

Live in one of the “hot spots” mentioned in this article? Take a look at the list below to find a local FreshPure® Waters location. If you don’t live in one of these cities, feel free to give us a call and ask where you can find us. We’d be happy to help. 

*For the complete Los Angeles Daily News article, click here: Drinking lead: Why California may force all schools to test their water 

FreshPure® Waters locations in Hot Spot cities 

Los Angeles 

San Diego: 

East Bay/Alameda 



Call us! With nearly 400 locations around the country, we’ll help you find FreshPure® Waters near you! 

(505) 471-5200 



FreshPure®  Waters Removes Lead from New Orleans Tap Water


New Orleans’ Inspector General’s Office released a new report July 19th, calling on the city and Sewage & Water Board to support New Orleans residents. The report “recommends the city take specific steps to help residents protect themselves, like handing out water filters and developing incentive programs to help low-income families remove lead service pipes on their property.

“Lead is a neurotoxin that has been linked to impaired cognitive development and functioning in adults and children. Lead exposure is especially harmful to children and pregnant women.

Up until now, campaigns to curb lead exposure in New Orleans and nationwide have focused on dangerous lead contamination in soil and house paint. Still, the EPA estimates drinking water consumption accounts for up to 20 percent of lead exposure nationally.

How are New Orleans kids faring? The IG report says Orleans Parish in 2015 reported blood lead level test results for 6,963 children aged six and under, or only a quarter of that age group. The tests showed 11.2 percent of kids tested in New Orleans had blood lead levels at or greater than 5ppb, which the CDC has associated with diagnosis of attention-related behavioral problems and decreased cognitive performance.”

Even though water treatment plants are carefully regulated by the EPA, a lot can happen to water as it travels to your faucet. Tap water is dependent upon the condition of city infrastructure and your home’s plumbing. Asbestos, copper, brass, PVC, and lead, like in New Orleans, are all common plumbing materials that have all been linked to health disorders.

To learn more about the situation in New Orleans, take a look at the entire Times-Picayune article here:  Should New Orleanians be concerned about lead in their tap water? New report says yes

New Orleans is the Nation

New Orleans is not alone in trying to solve this major public health issue. Cities around the US including Cincinnati, Denver, and Washington D.C. are all taking measures to ensure that city water is clean and safe. Measures include revamping pipe systems and alerting residents to potential danger. But, it takes time and resources to address complex infrastructure issues, and people need clean water right away.

Safe, Clean, Affordable.

FreshPure® Waters is proud to offer clean, affordable water to New Orleans residents. Municipal water flows through multiple filters removing lead as well as hundreds of thousands of potentially harmful compounds, just as we have been since 1991. Our comprehensive filtration process, backed by constant monitoring, ensures that FreshPure® Waters are always clean and healthy, so you and your family can feel safe.

New Orleans Locactions of FreshPure® Waters:

·Whole Foods Market: 300 N Broad Street, New Orleans LA 70119

· Whole Foods Market: 3420 Veterans Memorial Blvd, Metairie, LA 70002

· Whole Foods Market: 5600 Magazine Street, New Orleans, LA 70115


Water is Life

FreshPure® Waters is proud to share Water is Lifean article written for Santa Fe Spirit Magazine in 1993, by founder Greg Friedman. Health of people and the planet are central to what we do here at FreshPure® Waters. Written in the first few years of the company’s inception, Water is Life captures the spirit, vision, and mission of FreshPure® Waters.



Water is Life

Santa Fe Spirit Magazine 

By Greg Friedman 


Greg Friedman is President of FreshPure® Waters in Santa Fe. He has been studying water purification and designing customized systems since 1991. 


Water is as ancient as the world itself. It is part of our earliest memories as a species, as a world. Water links us to the formation of the Earth. The water that flows within us could be the same water that our earliest ancestors had in their bodies, just as the air we breathe connects us with the breath of all life. With its ancient rhythms, the water that flows within us connects us to all the species of the world and reflects the flow of life itself. 

Like the water that covers the Earth, the water in our bodies carries nourishment to our cells and transports waste away from them. This link with the ebb and flow of the water that covers most of our planet is part of our cellular heritage. As we cover the land with our footsteps, we carry within us the ancient mineral formula of the oceans. Each of us is a drop in this disembodied sea.  

Like the Earth, we are mostly water. As we mature in the womb, we are surrounded by water. Our most complex organ, our brain, floats in water. When we sit in a warm bath in a darkened room, the dry world vanishes as we create a link through which inner and outer realities become one. 

Our sacred link with water was understood by our ancestors and was part of their ceremonial activities. Many of the ceremonies and their meanings have lost their value in the modern world. Water is not as respected as it once was. As a result, it has been so polluted that it has lost much of its ability to cleanse us and our planet.  

Water has the ability to interact with and assimilate almost every substance on Earth, for even a diamond will dissolve in water if given enough time. Water touches everything. It falls through the air, runs along the surface of the planet, and then seeps into the ground. In this process, everything on the Earth becomes part of our water, which in turn becomes part of us. 

Our water may be polluted by many toxins including lead, arsenic, nitrates, aluminum, gasoline, radon and chlorine. Many of these can be best removed by filtering the drinking water. However, certain toxins are best removed at the point of entry into the home. They are contained in the water we use to bathe in and are absorbed through the skin. In fact, taking a 15 minute bath in water that has chlorine or other volatile compounds in it allows as many toxins to enter an adult’s body as drinking two gallons of the same water. The absorption levels are even higher in children.  

Water filtration is only a symptomatic treatment for a problem which need to be addressed out of respect for our planet, and our past and our future. Until our water is again healthy in its natural state, we must make use of filtration to keep the drops of that sacred, disembodied sea pure and clean.