Tag: water

Should I Drink High pH Alkaline, Reverse Osmosis, or Deionized Water?

So. You know you need filtered water for so many different reasons. You’ve done your research, read the studies, assessed your budget. You’ve even decided buying water in bulk is the best way for you and purchased a crock and a couple of 5 gallon, BPA free bottles.

Ready to just fill up and get going, right?

Then, you learn there are even more options: Reverse Osmosis, Deionized, and High pH Water. What kind of filtered water is best for me, for my family?

It’s totally overwhelming! So, we wrote a little crash course. 

Here’s a quick breakdown of the three types of water offered by FreshPure® Waters:

High pH Alkaline Water

FreshPure® High pH Alkaline Water has a pH of 9.5 or above. The school of thought behind drinking High pH Alkaline water is simple: Pollution of our planet, a less than perfect diet, and a stressful lifestyle can easily cause acidity in the body. So, incorporating alkaline water may help to offset the impact of daily life.

It goes through the entire Reverse Osmosis purification process, so you may drink it for reasons listed below and additional health benefits.

Great Reasons to Choose High pH Alkaline:

  1. You’re a coffee drinker. Coffee has a pH of 4.3-4.7, and is a strong diuretic (it makes you pee). Drinking High pH Alkaline water helps to balance both the acid and dehydration.
  2. You’ve been eating a particularly acidic diet that includes more sweets, meats, or alcohol than usual. Festive holiday fare is a great example!
  3. You feel a cold or flu coming on. Disease thrives in an acidic environment, so alkalinity may help you stay healthy!
  4. Trace minerals Calcium, Magnesium, Potassium, and Sodium help balance electrolytes and support your health.
  5. It has a strongly negative Oxidation Reduction Potential (ORP) (between -200 and -250 depending on the source) which is similar in health effects to antioxidants. Green tea and carrot juice (known for their high levels of antioxidants) both have an ORP of -50, while adding chlorine to water creates a disinfectant effect and high ORP. More on ORP coming soon!

RO: Reverse Osmosis

Reverse Osmosis is super-clean drinking water, perfect for daily use. The highly technical RO process removes contaminants down to 1000th of a micron from water. For a little reference, a human hair is 3-5 microns in diameter.

Literally hundreds of thousands of contaminants including chlorine, fluoride, pharmaceutical drugs, excess minerals, heavy metals, microplastics, and unregulated or emerging contaminants (chemicals and compounds not yet regulated by the EPA) are removed by Reverse Osmosis Technology.

It’s safe, delicious, and very affordable. Reverse Osmosis is a great option for anyone who no longer wants to drink their well water, city water, or bottled water

Great Reasons to Choose RO:

  1. It tastes delicious!
  2. Your municipal water supply has that “swimming pool” taste from chlorine.
  3. You live near an agricultural farm that may use pesticides which easily seep into groundwater.
  4. You want to avoid pharmaceutical drugs that may have dissolved into water.
  5. City plumbing and infrastructure can cause dangerous levels of contaminants to enter water supply, like the lead crisis in Flint, Michigan. A similar situation is coming to light in Plainfield Charter Township, Michigan.
  6. You live near an industrial plant of any kind that may dispose of chemical waste improperly. The current water crisis in Wilmington, North Carolina is one such example.
  7. You live downstream of a mine that may cause high levels of minerals to enter water. Here’s an example from Denver, Colorado.

DI: Deionized Water

Deionized Water is H20 purification on a molecular level. DI technology removes electrically charged molecules from water as well as any trace minerals left over after passing through the Reverse Osmosis membrane.

Great Reasons to Choose DI:

  1. Your humidifier, coffee machine, essential oil diffuser, or iron is getting clogged by excess minerals (hard water).
  2. Supporting your body through a special diet or cleanse.
  3. Some doctors recommend DI for folks with heavy metal toxicity.
  4. Your well water is too mineral rich (hard water).

We hope this helps you choose the best water for you!

Just Say No to Single-Use Plastic: 6 Simple Lifestyle Tips

Did you know that microplastics have been found in 80% of cities’ water supply, world wide? As a small, green company, fighting an uphill battle, we ask for your help in keeping as much plastic as we can out of our landfills, oceans, and drinking water.


One of the very best ways to help is to say no to Single-Use Plastic. It’s a small lifestyle change that packs a big punch. Each of us has the opportunity to positively impact the plastic crisis by eliminating Single-Use Plastic items like straws, disposable silverware, and (you guessed it!), water bottles.

Here are a few simple tricks to start reducing Single-Use Plastic waste:

You’ll notice that every single option not only avoids plastic, but saves you money in the long run!

  1. Buy Bulk! A GREAT way to save money and reduce plastic use is go buy your grains, nuts, seeds, different kinds of flour, trail mix, dried fruit, chocolate, (Should I go on? Why not.) sugar, dates, hominy, spices, beans, coffee, tea, culinary herbs, and so many more in bulk. The bulk section often offers organic items at a lower cost than packaged items. They save a ton of money on packaging and are able to share the lower price with you. Such a win-win!
  2. FreshPure® Waters. Incorporating FreshPure® Waters bulk water into your routine is a great way to avoid single use plastic. All you need is a couple of reusable bottles and a dispensing crock to complete your green set-up. Now you’re ready! Then, fill up a stainless steel or glass personal water bottle with FreshPure® Waters at home.
  3. #BringYourOwn. Disposable plastic water bottles are on the top of our list to go, and not just because we’re a bulk water company. Alternatives are so fun! There are so many companies making amazing, trendy, fun, useful water bottles. We LOVE Klean Kanteen’s campaign, #BringYourOwn.Choose your favorite color or pattern, they can keep your water cold or tea hot, so convenient! Economically, they’re the way to go, too. It’s pretty expensive to keep buying plastic water bottles.
  4. No Straw, Please! Who needs a straw anyway? Kindly let your server know to leave out the straw when they grab your drink.
  5. Disposable Silverware. Next time you order take-out, just say no to disposable silverware. Use your own at home, or keep a handy set in the car for on-the-go moments. I keep a wooden camping set in my glove-box for such occasions!
  6. Coffee Cups & Plastic Lids: Bring an insulated coffee cup to your local coffee shop and give up the paper cup with the plastic top! Many coffee shops even give customers a discount for bringing their own.
  7. Packaged fruit or vegetables: Bring your own bags to the grocery store. Don’t stop at shopping bags- bring your own produce bags too.

We hope this helps! Below, you’ll find a few companies who also put their effort and energy behind breaking the plastic cycle. Check them out!

Amazing Companies who make it easy for us to adopt #NoSingleUsePlastic:

Thanks for getting on the #NoSingleUsePlastic train with us!

California Schools: Lead found in Water  


As a safety-conscious company, FreshPure® Waters makes a point to keep you up to date on water news so you can protect your children from harmful contaminants. The water crisis in Flint, Michigan is not an isolated incident. On Monday, August 20, The Los Angeles Daily News reported findings of harmful levels of lead in school water fountains all over California. 

“In the wake of the much-publicized toxic lead contamination of water in Flint, Michigan, a Reuters report revealed dozens of California neighborhoods in which tested children showed elevated levels of lead.

How widespread is the problem? The national Centers for Disease Control found that 5 percent of tested children in Flint had elevated lead levels. In California, the state Department of Public Health has found that 2 percent of tested children have elevated levels.

But there are hot spots of trouble. In Alameda County, eight zip codes showed rates higher than or equal to Flint. Zip codes within Los Angeles, Monterrey and Humboldt counties also showed higher rates of childhood lead exposure. In one Fresno zip code, nearly 14 percent of the children tested had elevated levels of lead.

The district is working to fix or close fountains found with elevated levels, Sharp said, and intends to sample every drinking water source at its schools in the next three to five years. In the meantime, it’s begun a one-minute daily flushing at all of its schools—with staff running water through the pipes to reduce lead levels.” 

Decontaminating water supply is a lengthy process, and drinking bottled water is expensive in large quantities. FreshPure® Waters offers an affordable solution: for $0.49 per gallon. Extensive filtration and UV decontamination removes hundreds of thousands of contaminants (including lead) from city water to ensure you and your family are drinking safe, clean water. 

Live in one of the “hot spots” mentioned in this article? Take a look at the list below to find a local FreshPure® Waters location. If you don’t live in one of these cities, feel free to give us a call and ask where you can find us. We’d be happy to help. 

*For the complete Los Angeles Daily News article, click here: Drinking lead: Why California may force all schools to test their water 

FreshPure® Waters locations in Hot Spot cities 

Los Angeles 

San Diego: 

East Bay/Alameda 



Call us! With nearly 400 locations around the country, we’ll help you find FreshPure® Waters near you! 

(505) 471-5200 



FreshPure®  Waters Removes Lead from New Orleans Tap Water


New Orleans’ Inspector General’s Office released a new report July 19th, calling on the city and Sewage & Water Board to support New Orleans residents. The report “recommends the city take specific steps to help residents protect themselves, like handing out water filters and developing incentive programs to help low-income families remove lead service pipes on their property.

“Lead is a neurotoxin that has been linked to impaired cognitive development and functioning in adults and children. Lead exposure is especially harmful to children and pregnant women.

Up until now, campaigns to curb lead exposure in New Orleans and nationwide have focused on dangerous lead contamination in soil and house paint. Still, the EPA estimates drinking water consumption accounts for up to 20 percent of lead exposure nationally.

How are New Orleans kids faring? The IG report says Orleans Parish in 2015 reported blood lead level test results for 6,963 children aged six and under, or only a quarter of that age group. The tests showed 11.2 percent of kids tested in New Orleans had blood lead levels at or greater than 5ppb, which the CDC has associated with diagnosis of attention-related behavioral problems and decreased cognitive performance.”

Even though water treatment plants are carefully regulated by the EPA, a lot can happen to water as it travels to your faucet. Tap water is dependent upon the condition of city infrastructure and your home’s plumbing. Asbestos, copper, brass, PVC, and lead, like in New Orleans, are all common plumbing materials that have all been linked to health disorders.

To learn more about the situation in New Orleans, take a look at the entire Times-Picayune article here:  Should New Orleanians be concerned about lead in their tap water? New report says yes

New Orleans is the Nation

New Orleans is not alone in trying to solve this major public health issue. Cities around the US including Cincinnati, Denver, and Washington D.C. are all taking measures to ensure that city water is clean and safe. Measures include revamping pipe systems and alerting residents to potential danger. But, it takes time and resources to address complex infrastructure issues, and people need clean water right away.

Safe, Clean, Affordable.

FreshPure® Waters is proud to offer clean, affordable water to New Orleans residents. Municipal water flows through multiple filters removing lead as well as hundreds of thousands of potentially harmful compounds, just as we have been since 1991. Our comprehensive filtration process, backed by constant monitoring, ensures that FreshPure® Waters are always clean and healthy, so you and your family can feel safe.

New Orleans Locactions of FreshPure® Waters:

·Whole Foods Market: 300 N Broad Street, New Orleans LA 70119

· Whole Foods Market: 3420 Veterans Memorial Blvd, Metairie, LA 70002

· Whole Foods Market: 5600 Magazine Street, New Orleans, LA 70115


Water is Life

FreshPure® Waters is proud to share Water is Lifean article written for Santa Fe Spirit Magazine in 1993, by founder Greg Friedman. Health of people and the planet are central to what we do here at FreshPure® Waters. Written in the first few years of the company’s inception, Water is Life captures the spirit, vision, and mission of FreshPure® Waters.



Water is Life

Santa Fe Spirit Magazine 

By Greg Friedman 


Greg Friedman is President of FreshPure® Waters in Santa Fe. He has been studying water purification and designing customized systems since 1991. 


Water is as ancient as the world itself. It is part of our earliest memories as a species, as a world. Water links us to the formation of the Earth. The water that flows within us could be the same water that our earliest ancestors had in their bodies, just as the air we breathe connects us with the breath of all life. With its ancient rhythms, the water that flows within us connects us to all the species of the world and reflects the flow of life itself. 

Like the water that covers the Earth, the water in our bodies carries nourishment to our cells and transports waste away from them. This link with the ebb and flow of the water that covers most of our planet is part of our cellular heritage. As we cover the land with our footsteps, we carry within us the ancient mineral formula of the oceans. Each of us is a drop in this disembodied sea.  

Like the Earth, we are mostly water. As we mature in the womb, we are surrounded by water. Our most complex organ, our brain, floats in water. When we sit in a warm bath in a darkened room, the dry world vanishes as we create a link through which inner and outer realities become one. 

Our sacred link with water was understood by our ancestors and was part of their ceremonial activities. Many of the ceremonies and their meanings have lost their value in the modern world. Water is not as respected as it once was. As a result, it has been so polluted that it has lost much of its ability to cleanse us and our planet.  

Water has the ability to interact with and assimilate almost every substance on Earth, for even a diamond will dissolve in water if given enough time. Water touches everything. It falls through the air, runs along the surface of the planet, and then seeps into the ground. In this process, everything on the Earth becomes part of our water, which in turn becomes part of us. 

Our water may be polluted by many toxins including lead, arsenic, nitrates, aluminum, gasoline, radon and chlorine. Many of these can be best removed by filtering the drinking water. However, certain toxins are best removed at the point of entry into the home. They are contained in the water we use to bathe in and are absorbed through the skin. In fact, taking a 15 minute bath in water that has chlorine or other volatile compounds in it allows as many toxins to enter an adult’s body as drinking two gallons of the same water. The absorption levels are even higher in children.  

Water filtration is only a symptomatic treatment for a problem which need to be addressed out of respect for our planet, and our past and our future. Until our water is again healthy in its natural state, we must make use of filtration to keep the drops of that sacred, disembodied sea pure and clean.