Sustainability

Buy the Water.
Not the Bottle.

Together, we really do make a difference!

Just last year, we prevented 630 million plastic bottles from entering the landfills and our oceans. 

Thank you! 

 

water refill whole foods
Bottled Water

A Global Issue

Did You Know?

  • 17 million barrels of oil annually are used in the production of plastic bottles.
  • Transport of bottled water requires fuel for transportation, sometimes overseas.
  • Only 20% of plastic bottles are recycled.
  • Plastic takes almost 1000 years to completely biodegrade.
  • Each year, over 500 billion disposable bottles and cups enter our landfills and oceans.
  • By 2050 the ocean will contain more plastic by weight than fish on our current trajectory.
  • Packaging goes beyond the plastic bottle. Labeling, pallets, case packaging, and more all go into shipping large quantities of bottled water.

It’s enough to get anyone who cares down.

We care, and we’re doing what we can to help.

You can help, too.

 

what you can do

Bring your bottle.

Fill it up.

Repeat.

 

 

Our Circular Model: Each FreshPure® System is equipped with pressurized equipment for easy re-use of the waste stream for a wide variety of functions. It’s up to each store to take this initiative. We make it as easy as possible for our retail partners to achieve their green goals. 

WaterNeutral™: Proudly the first WaterNeutral™ US retail water company, we invest in Groundwater Conservation & Replenishment, Water Quality Improvement, Wildlife & Habitat Protection. Learn more.

stay hydrated with freshpure alkaline water, reverse osmosis water, or deionized water

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