Value & Freshness
Value of FreshPure® Waters
Why is bottled water actually the most expensive water you’ll ever buy, even though it appears so inexpensive?
Most of the cost of bottled water is in the bottles, fuel, trucking, shelving, labeling, and storage. Very little of the price you pay is actually for the water inside the bottle or its quality. We invest the majority of our resources in the quality of water itself, and are therefore able to offer you a fresher product at a much greater value.
On site at each location, we install a large water purification system off the sales floor. Each week these systems are tested by a field technician who makes sure each and every standard is exceeded.
Freshness
Bottled water travels from the source, potentially even overseas, in hot shipping containers. It sits in storage at a warehouse, then at a store for weeks, sometimes months.
FreshPure® Waters is created on-site. It is made within minutes or hours of you filling up your bottle for freshness you can taste.