A New Year’s Resolution That Holds Water (and Helps the Planet)
Let’s be honest—most New Year’s resolutions feel like a chore. Hit the gym five days a week? Easier said at done. Learn a new language? Maybe next year. But what if I told you there’s a resolution that’s actually easy to keep, benefits you immediately, and helps save the planet?
Welcome to the FreshPure® Hydration Transformation: where drinking more water means using fewer plastic bottles. It’s a win-win that your body and the Earth will thank you for.
Why This Works: The Two-for-One Resolution
Sometimes doing something just for ourselves doesn’t provide enough motivation. But when your personal health goal also contributes to environmental wellness? That’s powerful. This challenge tackles two critical issues at once:
- Your hydration (because most of us aren’t drinking enough water)
- Plastic pollution (because those single-use bottles are piling up)
The best part? You don’t have to choose between taking care of yourself and taking care of the planet. This resolution does both.
The Science: Why 60 Days?
Recent research from the University of South Australia found that new habits can begin forming within about two months, with a median of 59-66 days, though the process can take anywhere from four days to nearly a year depending on various factors. That’s why we’ve designed this as a 60-day challenge—giving you the time science shows is actually needed to establish a lasting healthy habit.
The old myth that it takes just 21 days to form a habit? That’s been busted. By committing to 60 days of using a reusable water bottle, you’re giving yourself the realistic timeframe you need to make sustainable hydration your new normal.
Let’s Do the Math
Before we dive in, let’s look at what proper hydration actually means. Health experts, including the Mayo Clinic, recommend that most adults drink approximately 100 ounces of water per day. Depending on your activity level, climate, and body size, you might need more or less, but 100 oz is a solid baseline.
Now, how many plastic water bottles is that over 60 days?
- If you’re buying standard 16.9 oz bottles, that’s about 6 bottles per day
- Over 60 days, that’s 360 plastic bottles
- In a year? That’s nearly 2,190 bottles from just one person
Imagine all those bottles lined up. Now imagine them not ending up in landfills or oceans.
How to Prepare for Your Hydration Transformation
Step 1: Know Your Hydration Goal & Find Your Perfect Water Bottle
First, let’s get clear on how much water you actually need. Health experts recommend that most adults drink approximately 100 ounces of water per day. Keep in mind, you might need more depending on your activity level, climate, and body size, but this is a solid baseline to start with.
Now that you know your target, it’s time to find a water bottle you actually want to use. Consider:
- Size: A 32 oz bottle means about 3 refills per day to reach 100 oz
- Material: Stainless steel, glass, or BPA-free plastic
- Features: Do you want insulation? A straw? A wide mouth for ice?
- Style: Pick something that makes you happy to look at
Pro tip: If you love your bottle, you’ll use it. This isn’t the time to settle.
Step 2: Calculate Your Refill Schedule
Once you have your bottle, do the math based on your 100 oz daily hydration goal:
- 20 oz bottle = 5 refills
- 32 oz bottle = 3 refills
- 40 oz bottle = 2-3 refills
Spread these refills throughout your day. Maybe one first thing in the morning, one mid-morning, one at lunch, one in the afternoon, and one in the evening. Find what works for your routine and lifestyle.
Step 3: Set Yourself Up for Success
Research shows that certain factors significantly influence successful habit formation. When trying to establish a new healthy habit, success is influenced by how frequently you undertake the activity, the timing of the practice, and whether you enjoy it.
Here’s how to maximize your chances of success:
- Add it to your morning routine: If you add a new practice to your morning routine, you’re more likely to achieve it
- Make it enjoyable: You’re more likely to stick to a new habit if you enjoy it—flavor your water with lemon, cucumber, or berries if plain water feels boring
- Plan ahead: Planning and intending to complete a new behavior can help solidify a new habit, so lay out your water bottle the night before or set phone reminders
- Keep it visible: Place your bottle on your desk, in your bag, on your nightstand, orall of the above
- Track your progress: Use apps or a simple checklist to monitor your daily intake
The Results You Can Expect
After 60 days of this challenge, take stock:
Environmental Impact: How many bottles did you save?
If you’re drinking the recommended 100 oz per day, you just kept 360 plastic bottles out of the waste stream over 60 days. That’s 360 bottles that won’t take 450 years to decompose.
Financial Impact: How much money did you save?
A case of 24 water bottles costs around $5-8. If you were buying water regularly, you could save $100-150 over 60 days. Over a year, that’s $700+ back in your pocket.
Health Impact: How hydrated are you as a result?
This is the big one. When you have a reusable bottle with you at all times, you drink more water. Period.
The benefits of proper hydration include:
- Clearer skin
- Better energy levels
- Improved focus and concentration
- Better digestion
- Fewer headaches
- Enhanced athletic performance
Your cells are literally thanking you right now.
Don’t Give Up at Three Weeks
Here’s something crucial to remember: If you’re struggling around the three-week mark, that’s completely normal—habit formation takes far longer than the mythical 21 days. The research is clear: you need to give yourself time. Stay strong through those first few weeks, and by day 60, your new hydration habit will feel like second nature.
Do It for the Planet. Your Body Will Thank You.
Here’s the beautiful truth about this challenge: you might start it for environmental reasons, but you’ll stick with it because of how much better you feel. Or maybe you’ll start it to improve your health, and you’ll stick with it because you realize how empowering it feels to make a positive environmental impact every single day.
Either way, you win. The planet wins. Everyone wins.
Join the Movement
Ready to take the challenge? Here’s what to do:
- Get your reusable water bottle today
- Calculate your daily refill goal (aiming for approximately 100 oz)
- Start your 60-day journey (bonus points if you start on January 1st!)
- Track your progress daily
- Share on social media using #FreshPureHydrationTransformation
Post your favorite reusable bottle, share your hydration wins, celebrate your plastic-free days. Let’s inspire others to join the movement. Tag @FreshPure and let us know how it’s going—the struggles, the victories, the moment when drinking enough water finally feels effortless.
Together, we can create a wave of change, one refill at a time.
Your Challenge Starts Now
The hardest part of any resolution is starting. But this one? This one’s easy. Fill up your bottle. Take a drink. Repeat.
Sixty days from now, you’ll wonder why you ever bought bottled water in the first place. And you’ll have given yourself the time science shows you actually need to make this habit stick for life.
Are you in? Let’s make this the year we all get super hydrated and ditch plastic bottles for good.
Share on social—we want to hear from you! What’s your reusable bottle of choice? What’s motivating you to take the challenge?
Connect with FreshPure®:
Ready to commit? Take the FreshPure® Hydration Transformation today and join thousands of others choosing hydration and sustainability.
Sources:
Mayo Clinic. “Tips for Drinking More Water.” 2023.
Science Daily. “Myth busted: Healthy habits take longer than 21 days to set in.” 2025.